Don’t let the dry winter months zap your radiance. New H2O-based makeup formulas add hydration and natural-looking color. “The water allows the pigment to melt into skin, so it looks like it’s coming from within instead of sitting on top like a powder,” says Los Angeles celebrity makeup artist Michelle Radow. You’ll get a long-lasting finish that never appears cracked or cakey. Here's a few of our favorites.

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Photo: Christine Blackburne

Fresh faceA pigmented liquid formula that sinks right into skin, Smashbox Camera Ready BB Water ($42; delivers a dose of mega moisture and just-right coverage.

Sweet cheeksStila Aqua Glow Watercolor Blushes ($26 each; act like a stain, giving cheeks a splash of vibrant color and a luminous finish that stays put.

Luscious lipsThe dual-ended Josie Maran Coconut Watercolor Lip Stain and Shine ($22; contains, yep, coconut water to keep lips from drying out and help color go on smooth.